Gridmetrics Cookies Notice

Use of Websites

We use cookies on our websites. These cookies are used to help track where you go on our websites so we can better understand how best to serve you. If you log in to a Gridmetrics website account or arrive at one of our websites through clicking on links, we provided in an email or other communication the cookie will be linked to the data we have about you. IP addresses are collected from website visitors and processed through commercial data analytic software in order to help us enhance your experience when using the website. They also help us understand how people use our site, such as which pages are most popular, so that we can better serve our site users and members.

About Cookies

A cookie is a small text file containing an identifier that a website creates and stores on your computer or mobile device when you visit the website. Cookies are then sent back to the originating website each time you visit that website again, or navigate to another website that recognizes that cookie, and can be used to develop a record of your online activity in the case of persistent cookies which remain valid until a set expiry date. Other cookies, called session cookies, will expire when the web browser is closed and are not stored. Persistent cookies can be used to link other types personal data that a website collects about you in order to store that information using an identifier created by a cookie.

Cookies That We Use

We use cookies for the following purposes:

Necessary Cookies. These cookies are necessary for enabling user movement around our website and providing access to features such as your member-only resources and other secure areas of the website. These cookies do not gather information about you that could be used for marketing purposes and do not remember where you have been on the internet. This category of cookies cannot be disabled.

Cookie NameSourceExpiryPurpose



1 year or more

Used to identify individual clients behind a shared IP address and apply security settings



1 year or more

Tracks visitors to a website



Session only

A random session identifier


WordPress1 year or more

Used to store the consent of users to use cookies


WordPress1 year or more

Used to store the cookies allowed by the logged-in users and the visitors of the website

Performance cookies. We use performance cookies to collect information about how visitors use our website. These are used to track user interaction and detect potential problems. These help us improve our services by providing analytical data on how users use this site.

Cookie NameSourceExpiryPurpose


Google Analytics

2 years

Collect visitor, session, and campaign data and is stored anonymously based on a random identifier


Google Universal Analytics

1 minute

Request rate limiting control for high traffic sites (throttle request rate)


Google Analytics

24 hours

Used to distinguish users


Woopra1 year or more

Store a unique identifier that is used to identify a user and activity on the website


Hotjar30 minutes

Used to allow Hotjar to track whether a visitor is included in the data sampling


Hotjar30 minutes

Used to allow Hotjar to track whether a visitor is included in the data sampling


Hotjar30 minutes

Used to detect the first pageview session of a user; a True/False flag set by the cookie


YouTube1 year or more

Used to track the views of embedded videos


LinkedIn1 year or more

Used for tracking embedded services


LinkedIn3 months

Used to store browser details


LinkedIn1 year or more

Used for routing by LinkedIn



Used to store the language preferences of a user



Enables LinkedIn functionalities on webpage

We use Google Analytics to analyze the use of our website. Google Analytics gathers information about website use by means of cookies. The information gathered relating to our website is used to create reports about the use of our website. Google’s privacy policy is available at: You may install a Google Analytics Opt-out Browser Add-on by going here:

Marketing Cookies. We allow the use of limited marketing cookies on our site. These cookies are placed by one or more of the tools we’ve incorporated in our site. Those cookies are used to deliver advertisements more relevant to you and your interests across various other sites and/or applications; help measure the effectiveness of the advertising campaign; and understand people’s behavior after they view an advertisement.

Cookie NameSourceExpiryPurpose




1 year or more

Visitor tracking (recording first, last, and current visit times)



1 year or more

Session tracking



1 year or more

Session and page view tracking






1 year or more

To track behavior and attribute it to a single user across different site visits





Facebook3 months

To deliver advertisements



1 year or more

To show, measure, and improve advertisements


YouTube6 months

Used to track the information of imbedded YouTube videos


LinkedIn30 days

Used to track visitors to multiple sites and deliver relevant advertisements


Doubleclick.net1 year or more

To determine if browser supports cookies


Third-Party Cookies

Third party cookies are cookies set by someone other than us for purposes such as collecting information on user behavior, demographics, or personalized marketing when you interact with websites online. When using our website, you may encounter embedded content (e.g. videos hosted on other platforms), or links to third-party websites (e.g. references cited in a White Paper). These websites and embedded content may use their own cookies. We do not have control over the placement of cookies by other websites, even if you are directed to them from our website. These cookies can be manually disabled in your browser.

Managing Cookies

Most web browsers allow you to refuse to accept cookies and to delete specific cookies within the browser interface. Additionally, you can manage your preferences related to the use of cookies on our website, including opt-outing of performance or marketing cookies via our Privacy Preference Center that appears when you access our websites for the first time.